EAT Club is a corporate lunch catering company based in Silicon Valley. With over 25 virtual restaurants, including 2 Indian brands, the challenge was to create distinct identities for each cuisine.

Dabbawala is a fresh & modern twist on Indian street food. The branding is a playful & vibrant take on tiffin lunchboxes to reflect the punch of flavor in all the dishes.

Dabbawalas are Bombay’s lunch delivery men. Gathering dozens of stacked tiffin lunch boxes from homes & restaurants, they provide the workers of India their hot lunches.

Inspired by the paintings of Indian truck drivers, these trucks are splashed with bright illustrations and typography to catch the attention of oncoming traffic.