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The Tandoori Door

EAT Club’s Tandoori Door

EAT Club is a corporate lunch catering company based in Silicon Valley. With over 25 virtual restaurants, including 2 Indian brands, the challenge was to create distinct identities for each cuisine.

The Tandoori Door is a homestyle Indian restaurant with comforting & unfussy British roots. The branding was inspired by the hand-made quality of Indian textiles and brush lettering.

 
 

Indian hand block printing is a longstanding tradition for the country’s beautiful patterned textiles. Carved from wood, the motifs & dyes often reflect different regions of India.